On April 9, an international cooperation matchmaking event for the characteristic industries of Enshi Prefecture—hosted by the Hubei Provincial Council for the Promotion of International Trade (CCPIT) and the Enshi Prefecture People’s Government—was successfully held in Enshi. Centered on the theme "Ecological Empowerment for Opening-up," the event focused on Enshi’s "Three-Out, Four-In" (export-oriented and import-oriented) foreign trade demonstration projects, serving as a bridge to connect local enterprises precisely with international markets. Representatives from business associations, economic and trade organizations, and foreign-invested enterprises—hailing from nearly 20 countries as well as Hong Kong, Macao, and Taiwan—gathered in Enshi to explore collaborative opportunities and foster open development. Hubei Zhongyao Pharmaceutical, a key foreign trade enterprise in Enshi, participated in the entire event, achieving positive outcomes through site visits and direct, on-the-spot business matchmaking.
A delegation of international guests visited Hubei Zhongyao Pharmaceutical to gain an in-depth understanding of the industrial capabilities in Enshi. During the morning of the visit, the delegation toured the company’s facilities, exploring its end-to-end production and operational systems, diverse product portfolio, rigorous quality control standards, and global market footprint. The visit offered the guests a firsthand look at how Enshi leverages its unique, naturally selenium-rich ecological resources—integrating these natural advantages with local, high-end deep-processing industries—to cultivate authentic medicinal herbs and develop high-quality, specialized health and wellness products for the global market.
During the tasting and exchange session, the guests enjoyed an immersive, hands-on experience with a variety of core health and wellness products—including *Polygonatum* (Solomon’s seal) tea, freeze-dried *Panax notoginseng* powder, and a sleep-support beverage. This allowed them to gain a direct appreciation for the company’s R&D prowess—which integrates the wisdom of traditional Chinese medicine with modern, advanced processing techniques like freeze-drying and extraction—while personally experiencing the natural nourishment and health benefits derived from authentic, locally sourced ingredients from Enshi.
Attendees at the event showed a high level of appreciation for the product series, with interest continuing to grow. Many paused to inquire in detail about the sourcing of raw materials, the advantages of the production processes, and the various use cases. Following hands-on experience, several guests expressed a strong interest in collaboration and proactively sought information regarding procurement terms. Through these product experiences, a friendly bridge for the exchange and mutual learning of traditional Chinese medicine (TCM) culture was established—laying a solid foundation of understanding for future in-depth commercial engagement and cross-border cooperation, while fostering a shared commitment to mutually beneficial outcomes.
Leveraging the Matchmaking Platform to Forge Overseas Channels
The matchmaking event took place that afternoon at the Jinborui International Hotel in Enshi City. Yan Mengyun, Deputy Director of the China Council for the Promotion of International Trade (CCPIT) Hubei Provincial Committee, and Yang Shengliao, Vice Mayor of Enshi Prefecture, delivered addresses. Both officials commended the progress made in Enshi’s foreign trade, pledging continued support for local enterprises as they expand into international markets and strengthen their brand influence.
During the event, several key Enshi-based enterprises showcased their signature export products—including tea, processed traditional Chinese medicinal herbs, eco-friendly vegetables, and vine tea—highlighting the achievements of the region’s “three-out, four-in” (export-oriented and import-oriented) foreign trade initiatives. Representatives from business associations and economic-trade organizations based in Malaysia, Australia, the UAE, and Egypt shared insights on overseas market trends, available distribution channels, and potential areas for collaboration, offering practical guidance for Enshi enterprises looking to “go global.”
In the open networking session, Zhongyao engaged in face-to-face, one-on-one discussions with international buyers and trade organizations. The talks covered product exports, order-based partnerships, and the joint development of overseas distribution channels. Several preliminary cooperation agreements were reached on-site, further broadening the pathways for the company to access international markets.
Leveraging the Momentum of Opening-up to Bring Enshi’s Signature Industries to the Global Stage
This matchmaking event serves as a pivotal, practical initiative for Enshi to advance the internationalization of its signature industries and enhance the quality and efficiency of its foreign trade. Through the platform provided by this event, Zhongyao has successfully connected with high-quality global resources, further bolstering the international presence of both the company and its products.
Moving forward, Zhongyao will use this event as a new starting point to deepen engagement with international business associations and overseas partners. The company aims to accelerate the realization of cooperation agreements, actively integrate into Enshi’s “three-out, four-in” (outbound/inbound) foreign trade development framework, and—by delivering more consistent quality and highly efficient service—help more of Enshi’s signature products reach international markets and the wider world.
